When you visit our website, data about you is collected and used to customize and improve our content and to enhance the value of the advertisements shown on the site. If you do not want data to be collected, you should delete your cookies and refrain from further use of the website. How you delete them depends on which browser you are using, e.g. Chrome, Safari, IE etc., and on what device.
Guidance on deleting cookies:
Below, we set out in more detail what information is collected, its purpose and the third parties who have access to it.
The website uses ‘cookies’, which are text files stored on your computer, mobile phone or other device in order to recognize it, remember settings, perform statistics and target advertisements. Cookies cannot contain harmful code such as viruses. If you delete or block cookies, advertisements may become less relevant to you and may appear more frequently. There may also be a risk of the website not functioning optimally or of your being unable to access some content.
The website contains cookies from third parties who may, to varying extents, include:
- Google Analytics, Facebook, Shopify, email programs
Personal data: general
Personal data means any kind of information to a greater or lesser extent attributable to you. When you use our website, we collect and process a number of such pieces of information. This happens, for example, when accessing content in the usual way, if you subscribe to our newsletter, take part in competitions or surveys, sign up as a user or subscriber, or otherwise use services or make purchases via the website.
We typically collect and process the following types of data: a unique ID and technical details of your computer, tablet or mobile phone; your IP address, geographical location and which pages you click on (your interests). Where you yourself give explicit consent to it and enter the details yourself, the following are also processed: name, telephone number, email address, address and payment details. This will typically be in connection with setting up a username or when making a purchase.
We have taken technical and organizational measures to prevent your data being accidentally or unlawfully erased, published, lost, damaged, disclosed to unauthorized persons, misused or otherwise processed in breach of the law.
The data is used to identify you as a user and to show you the advertisements most likely to be relevant to you, to record your purchases and payments, and to enable us to deliver the services you have requested, e.g. sending a newsletter. In addition, we use the data to optimize our services and content.
Data is stored for the time permitted by law, and we erase it when it is no longer necessary. The period depends on the nature of the data item and the reason for storing it. It is therefore not possible to state a general timeframe for the deletion of data.
Disclosure of data
Data about your use of the website, which advertisements you receive and (if any) click on, geographical location, sex and age segment etc will be disclosed to third parties to the extent these details are known. You can see which third parties are concerned in the ‘Cookies’ section above. The data will be used for targeting of advertising.
In addition, we make use of a number of third parties for storage and processing of data. These third parties process data exclusively on our behalf and may not use it for their own purposes.
Personal data such as name, email address etc. will be disclosed only if you give consent thereto. We only use data processors in the EU or in countries that can provide adequate protection for your data.
Access and Complaints
You have the right to be informed which items of personal data we process about you. Moreover, you may object at any time to our using the data. You may also retract your consent to the processing of data about you. If the data being processed about you is wrong, you have the right to have it corrected or deleted. Such requests may be directed to email@example.com Should you wish to complain about our processing of your personal data, you also have the option of contacting the Danish Data Protection Agency.
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